Top TikTok Lessons From 2021
In 2021, I did the unthinkable as a 26-year-old woman. I joined TikTok. And not just to watch videos but to make them as well! It became something of an addiction, and I’ve found that I really enjoy it.
I’m a part of the BookTok community, which means I post primarily bookish content on TikTok. But I’m slowly joining in with the AuthorTok community, posting about my books and writing as well.
It was a very strange and frightening platform to get used to, and there is a definite sense of being ‘too old’ to use it when you’re over 20. Which is ridiculous! Anyone can use it, and should if they wish.
However, making videos isn’t as simple as pressing record and posting. There are transitions, music and sounds to consider, stickers, and much more. I’ve yet to post a Duet or a Stitch video, mostly because I haven’t figured out how to do this. But more and more I’m adding to my TikTok repertoire of skills.
Top TikTok Lessons from 2021
Today I thought I would share my Top TikTok Lessons from 2021. These are my personal experiences and have nothing to do with algorithms and best practices. I’ve just found that these things worked for me, and they might for you.
Put yourself in front of the camera
I kept myself behind the camera for the first six months I used the platform. My videos did okay, with a few reaching over 1,000 views. But as soon as I shared a video with me in front of the camera my video had 3,000 views.
Obviously, views aren’t everything and if you simply enjoy making content then do what you prefer. But I’ve since discovered I quite like putting myself in front of the camera sometimes. It gives me more opportunities to do silly and trending videos. Also, when it’s just my face rather than a tower of books, videos can take less than a minute to film.
Play around with transitions
I am nowhere near perfect at transitions, but I’m playing around with them and trying new things daily. Adding little transitions make videos so much more eye-catching and engaging for users. And they’re quite fun to perfect.
Engage with others
As soon as I started commenting and chatting with other content creators it added a layer of fun to the platform. We can suggest other books to one another, share tips on transitions and filters, and it helps to raise engagement on all our platforms.
Authenticity is key
I’m a genuine lover of books, but I’m not about creating content for over-hyped books that I’ve not read. Most, if not all of the books, I share on my channel have either been read by me or recommended to me. I include books that I work on at my job as well because I genuinely like them!
Authenticity is a word that you’ll hear a lot when discussing TikTok and it is very important to the platform. Which I really respect and enjoy.
Just go for it!
I was terrified to film and share my first couple of TikTok videos, but as soon as I started I realised I could whip up about 5-10 in one filming session. They’re strangely addictive to come up with ideas for and also to edit. But they do take time if you want them to look really good.
I’m not the best, and I doubt I’ll ever be the best, at making TikTok videos because I simply use the platform for enjoyment purposes. But for people who use it as a secondary income – which is entirely possible! – or for promotion then it’s good to focus on these developmental skills as well as having fun.
However, my ultimate top tip for TikTok is that if you’re having fun then the viewers will have fun as well.
Are you going to start a TikTok channel? Or are you addicted to scrolling through them and think it might be too much of a distraction? Let me know in the comments below.
And if you want to check out my TikTok channel, you can do so here.